The Culture Asset Index

Did you know that in a 2017 Blue Ribbon Commission report, the National Association of Corporate Directors (NACD) declared that culture is a corporate asset? FYI, that report defined culture as “the character of a company, what provides meaning to employees and the work they do … If values are the ‘what and why’ of an organization, then culture is the ‘how’ – the way those values are lived on a day-to-day basis.”

So what’s all the fuss about, you ask? Well, if culture is an asset, then it needs to be measured. Gallup did just that – they created the Gallup Culture Asset Index. Problem is, it’s only for corporate boards.

We applaud Gallup’s work. It echoes what we believe at MixR. But we have this question: What about the folks tasked with actually CREATING the culture? Don’t they deserve a dashboard, too? As well as visibility and rewards for their work?

So we created CQ™ – Community Quotient. It measures the effectiveness of your community efforts, provides a benchmark for employee sentiment, and surfaces next-generation leadership.

HR and ERG leaders, stand up. If your corporate board is adopting Gallup’s esteemed dashboard, tell them about MixR. Say it like this: Culture is the destination, but community is the journey. Then give us a shout

Angela Wilson Gyetvan handles strategic partnerships for MixR. Her 20+ year career in emerging businesses and tech includes executive positions with Electronic Arts, Four Seasons Hotels and Resorts, Idealab and Evite. She serves on the Digital Committee for Women in Film, and is also a member of the Television Academy, where she sits on the Awards Working Group. She has lectured on digital and social media at both USC and UCLA, and has been a featured speaker at multiple industry conferences.

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